Valorant x No Future Fashion Collab

Context
To celebrate Valorant Champions 2023, Riot Games Brazil aimed to create a culturally relevant activation that connected the competitive scene with Brazilian fans through fashion and lifestyle.

My role
As Art Director, I was responsible for defining the creative direction of a collaboration between Riot Brazil and No Future, translating the spirit of Champions into a compelling visual and fashion narrative.

Action
I developed the campaign’s art direction and led the creative execution of both the fashion film and photoshoot, ensuring a cohesive visual language across all assets and touchpoints.

Result
The collaboration strengthened the connection between Valorant esports and street culture, generating strong engagement among Brazilian fans and expanding the brand’s presence within the fashion and lifestyle space.

Riot Team
Fernando Birche
Caio Simão
Daniel Gouw
Rafael Bis
Vilson Laerte

Armchair Graffiti
Nick Zombie

Production Design
Maju Camargo

Video
Matheus Pádua
Leandro Demerov

Photography
Cássio Andreasi

Production
Renan Simões

Edit & Motion
Renato Rena

Other Projects