Deixe Sua Marca 

Leave Your Mark is the main campaign 2023 of League of Legends Brazil. We gave visibility to engaged players in League of Legends, making them proud about how many years they are spending in our game and being recognized for that. The campaign counted with several content formats to bring a unique experience for our fans.

01. Key Visual

It is about  our community's connection and passion.
Through a "window" and to create a connection with the audience,
we bring to the real world League of Legends elements, besides
a Brazilian urban lifestyle with real people.

02. Original Song by Criolo

To create and record an original song for our campaign,
we called Criolo, one of the most influential musicians of Brazil.

03. Music Video

We create a music video that brings the campaign to real life:
showing São Paulo as background to a story that mixes real life and the game elements.

04. Special "Bling-Bling" Award

We gave recognition to players by offering them personalized necklaces
designed for this specific campaign. Were given to those who left their own marks
in League of Legends during the year.

05. Live Show

A special live show to end the campaign

Riot Team:
Rodrigo Pires
Samanta Penhabel
Daniel Gouw
Giovana Gozzoli
Daniel Araújo
Vilson Laerte
Duda Federici

 Music Production and SFX
MDOIS Studio

Typography
Diego Carneiro

3D Colar Video
Fabiano Benneton

Photoshoot
Cássio Andreasi

Music Video Team
Denis Cisma
Chico Pedreira

Live Show
Final Level

Art Direction projects: