Valorant 5 Anos - Brazil Campaign

Boldness, Brazilian identity, and resonance were the creative pillars we used to develop the key visual. We made our presence felt across all regions of Brazil with stunning murals created in partnership with local artists.

On top of that, we produced a remix of the game's most iconic song, Ignition, blending in Brazilian rhythms like funk and pagodão baiano. And to wrap it up, we hosted a special watch party at Riot Brazil’s office in São Paulo.

Riot Team
Daniel Araújo
Daniel Gouw
Vilson Laerte
Duda Federici

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