Fundo Brasil de Direitos Humanos

A direct call for new supporters and activists. Role: Art Director | CW: Alexandre Oliveira

As a sponsor of the Titanium & Integrated category, Editora Abril held a contest to choose a pair of Young Creatives for Cannes Lions 2014 through a briefing for the Fundo Brasil, a nonprofit organization that empowers and encourages NGOs. The challenge was to talk about human rights covering various topics such as racism, homophobia and violence against women. So, we appropriate real news published in Abril own publications to show that there are already many people making the world worse, so we need a lot of supporters and activists

Creative Team:
Alexandre Oliveira

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