League of Legends: Wild Rift

Wild Rift Carnival Campaign

Connecting Riot’s IPs with our culture is always challenging, but at the same time it’s something very special for us. It’s that moment to create connections in a way that only Brazilians know how to do authentically.

This time, our Carnival campaign went beyond Wild Rift and embraced the entire Runeterra universe: League of Legends, Teamfight Tactics, 2XKO, and CBLOL were all part of the celebration.

There was a lot going on to celebrate this time of year and bring us even closer to our players. We launched a very special animation in collaboration with Histeria!, featuring an original soundtrack by mdois. We also created an incredible mural in Recife during Galo da Madrugada, featuring our new champion Norra as the protagonist, made with the artist @jotazer0ff in partnership with Instagrafite.

CBLOL was fully “dressed” in the campaign as well, with several activations and even a Carnival drumline. And for the first time ever, a Carnival-themed skin chroma (and free) was released inside Wild Rift.

On top of that, we had plenty of themed content, cosplays, and activations to make everything even more special.

A complete campaign, thoughtfully designed and executed with a lot of love for our community.