Wild Rounds 

Context
Riot Games Brazil hosted Wild Rounds, the official community championship for League of Legends: Wild Rift, marking the first time the tournament took place at the Riot Games Arena in Brazil.

Task
As Art Director and Creative Manager, I was responsible for leading the tournament’s overall creative vision, ensuring a cohesive and high-quality visual identity across all touchpoints.

Action
I led the development of the key visual and creative system, and oversaw its execution across broadcast, digital, and on-site experiences.
I also directed the creative production of media day and managed cross-functional teams to ensure consistency and quality throughout the entire tournament.

Result
The event delivered a polished and engaging brand experience, elevating the perception of Wild Rounds and strengthening its connection with the Wild Rift community in Brazil.

Riot Team
Samanta Penhabell 
Bruno Guidugli
Giovana Gozzoli
Daniel Gouw
Vilson Laerte
Victor Hugo Capelini
Diego Martinez
Daniel Araújo
Duda Federici
Norival Junior
Matheu Soares
Yasmin Luara
Natália Arantes
Luiz Andrade
Bruno Penitente
Rafael Gomes
Marcello Morales


Online Broadcast
Whido

Social Content
GMD

Trophy
Lucas Chimura

Photography
Leo Sang
Bruno Avalres
César Galeão

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