CBLOL – Rodrigo Pires

CBLOL x D2 / 2023 Finals Key Visual

Context
CBLOL is one of the most prominent esports leagues globally, known for its large-scale finals and music-driven opening ceremonies. In 2023, Riot Games Brazil partnered with Marcelo D2 to create an original song celebrating the championship and its community.

My role
As Art Director, I was responsible for developing the visual identity of this collaboration and capturing the artist through photography, ensuring alignment with the tone and cultural impact of the project.

Action
I created the key visual for the campaign and directed its visual language across assets.
I also led and executed the photoshoot with Marcelo D2, translating the concept into a strong and authentic visual narrative connected to both music and esports.

Result
The project elevated the opening ceremony into a culturally relevant moment, strengthening CBLOL’s connection with Brazilian audiences and reinforcing its position at the intersection of esports and music.